- DATE:
- AUTHOR:
- Grant McConnaughey
Postpone 2024 in Review!
What a year it's been for Postpone! In 2024 we released 454 new features, improvements, and fixes to help creators, agencies, and marketers grow their audience on social media. That's a lot of updates!
Let's count down the 10 absolute best features we released in 2024.
Please be sure to vote on feature ideas and submit feature requests as we plan out 2025!
10. Thread Numbering
Kicking things off is Thread Numbering, which gave users the ability to number their threaded posts on X/Twitter, Bluesky, Threads, or Mastodon using a few different formats. This feature is great for long-form posts, as it saves time and reduces errors while numbering each post in a thread.
9. Instagram Direct Connect
Gone are the days of needing a Facebook account just to schedule Instagram posts! We introduced Instagram direct connect in 2024, making it super simple to connect your Instagram account directly to Postpone. This streamlined connection process means you can now manage your Instagram content without any extra steps or unnecessary account linking.
8. Performance Report Emails
Performance report emails give you a weekly or monthly snapshot of your account growth and top posts, straight to your email inbox. These are great for keeping tabs on how each of your accounts is growing, plus which posts performed best each week.
7. Draft Posts, Trash, and Submit Now
We gave you more control over your content workflow with 3 much-requested post features: Draft posts for saving ideas, a Trash that keeps deleted posts for 30 days (just in case!), and a Submit Now button for immediate posting. These quality-of-life improvements make managing your social media content so much more flexible and forgiving.
6. Analytics Overhaul
Postpone Analytics got a massive upgrade in 2024! We added aggregate stats, follower tracking over time, comprehensive chart options, detailed top posts analysis, growth vs. change comparisons, period comparisons, export to image/JSON/CSV, and even a word cloud to visualize your most-used terms. We then wrapped up all of those improvements in a beautiful new chart design. Now you can truly understand how your content performs and make data-driven decisions about your social strategy.
Other Analytics improvements announcement
5. Client Manager
For our agency users and creators managing multiple clients, we launched the Client Manager. This powerful tool makes it easier to schedule posts to all of a client's accounts, provide client-based permissions to your teammates, and view all scheduled or submitted posts for all of a client's accounts.
4. Support for 8 New Platforms
In 2024, we added support for 8 new social media platforms: LinkedIn, Threads, Pinterest, Facebook Pages, YouTube Shorts, Mastodon, Tumblr, and Bluesky! This massive platform expansion means you can now manage your content across practically every major social network from one central dashboard.
3. Conversations
Managing engagement got a whole lot easier with our new Conversations feature. Conversations helps you keep track of and respond to comments, messages, and interactions across your social platforms, all from one unified inbox.
2. An All New Design
We gave Postpone a complete makeover in 2024! The new design isn't just pretty – it's more intuitive and efficient. We simplified navigation, made it easier to view scheduled posts across all your accounts, and polished ever element, resulting in a smoother, more enjoyable experience for all our users.
1. Unified Post Scheduler
Our number one feature of 2024 is the unified post scheduler! The new post scheduler lets you create and schedule content for multiple platforms simultaneously, with platform-specific customizations all in one place. No more scheduling posts individually – just create once and customize for each platform as needed.
Conclusion
What an incredible year of growth and improvements! These features have transformed Postpone into the all-in-one social media marketing tool for creators, agencies, and brands, and we're not stopping here.
If you would like to help steer the direction of Postpone in 2025, then please be sure to vote on feature ideas and submit feature requests! We will prioritize features with the most votes
Keep an eye out for even more exciting updates coming in 2025! And until then, have a safe and happy New Year.
Grant, founder of Postpone