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DATE:
AUTHOR:
Grant McConnaughey
Post Scheduling Analytics

Introducing Post Tags! Track social media campaigns in Postpone.

DATE:
AUTHOR: Grant McConnaughey

Happy Thursday, everyone!

Today I'm thrilled to announce the release of Post Tags in Postpone!

Post Tags help you run campaigns, organize your posts, and uncover which posts perform best. Let's dive in!

Meet Post Tags

You know that nagging question: which of your posts actually move the needle? Post Tags are here to help you figure it out.

Post Tags are custom labels you can add to your posts to compare how different types of posts, strategies, or campaigns perform across all platforms.

Here's what you can finally settle once and for all:

  • Do your memes actually perform better than your educational content?

  • Which topics resonate most with your audience?

  • Do image posts drive more engagement than link posts?

  • Which performs better: your motivational quotes or your hot takes?

  • Are your "quick tips" getting more love than your in-depth tutorials?

Tag whatever you want to test, then head to Analytics to get the details about what your audience actually wants to see. No more guessing; just data that'll make your content strategy so much smarter.

Getting started with Post Tags

Here's how you can get started with Post Tags in Postpone.

1. Create your tags

Add custom tags while you're scheduling posts, or create them ahead of time in Settings > Post Tags.

You can track topics like "Educational" or "Product Updates," campaigns like "Spring Sale 2025," or types of posts like "Blog Links" or "Image/Video Posts."

2. Tag your posts

Assign tags to posts while scheduling, or go back and tag your already-scheduled and published posts in History. You can tag old content too, so don't worry about starting from scratch.

3. Compare and conquer

Head to Analytics > Tags to see which tagged content is winning. Finally get those "aha!" moments about what actually works with your audience.

What's Next for Post Tags?

We will continue to improve Post Tags in the coming weeks. Expect new features like filtering posts by tag in Scheduled and History, plus adding the ability to tag posts from the mobile app.

Have feedback on Post Tags? We'd love to hear it! Send your feedback our way at updates.postpone.app.

Other Improvements

Today's update includes a handful of other improvements and fixes, such as:

  • Improved the design of emails.

  • Upgraded the model powering AI Assistant.

  • Fixed a bug with the "Go to Today" and next/previous week buttons in the Scheduled calendar week view when a users week starts on Monday.

  • Fixed a bug including comments on Reddit text posts.

  • Fixed an issue submitting Facebook stories when a previous story was archived.

Closing

That's it for today!

If you haven't yet, please be sure to follow us on our other socials, so that you can stay in-the-loop on product updates:

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